About

The Meaning Behind Kraft Mode – Strength, Craft, Grace & Style

The name Kraft Mode carries a dual meaning, much like the journey it represents.

• Kraft means strength in German, while its English homophone, craft, speaks to skill and creativity.

• Mode translates to fashion (moda) but also signifies method—a way of doing things with intention.

Together, they embody the essence of the brand: "Strength through style, and grace through craft."

Why This Name? A Personal Story

As a mother of two toddler boys and a foreigner navigating life in Japan, I’ve often asked myself: Why do this? Is it for the love of fashion? The need for financial independence? Or simply the joy of creation?

The answer is all of the above—but deeper than that, Kraft Mode is a reminder.

To every young mother, to every woman balancing dreams with daily chaos: You don’t have to choose between strength and grace. Fashion isn’t frivolous; it’s a language of confidence. And life’s challenges? They’re the raw materials we craft into something beautiful.

This brand is my way of saying: Wear your strength. Live with intention. And never, ever give up on the elegance you deserve.